DBAC6010: Quantitative and Qualitative Research and Business Opportunities

Credits 3

This course explores the similarities and differences between various qualitative and quantitative research methods.  This exploration builds critical thinking in business assessment and evaluation models and approaches.  Using appropriate research questions to assess a business challenge, students will engage in a practical application by selecting a research methodology.  Key business stakeholders will be identified; interviews will be conducted; and the data analyzed as a means of addressing a business challenge.