Business Administration (Master's) in Chinese

Many aspire to possess outstanding leadership qualities, but how can leadership be enhanced? While outstanding leaders share many excellent qualities and habits, it's challenging for most people to learn solely from behavioral habits. Therefore, what is the source of leadership? What is the essence of leadership? What is the fundamentally effective path to enhancing leadership? This course will lead students to deeply understand Wang Yangming's philosophy, integrate the underlying logic of Eastern and Western philosophy, and explore the essence and source of leadership.

人人都渴望拥有卓越领导力，但卓越领导力应该如何修炼？卓越领导者的优良品质和言行举止为什么很难学会？领导力的源泉是什么？本质又是什么？本课程将阳明心学的精髓融入现代领导力实践，探索领导力提升的本源，借用反求诸己、心上用功的方法论，引导学生从内持续开发吾性自足的卓越领导力。在这里，你将持续打开认知边界，提升格局境界，切实提升个人领导力，提升团队凝聚力和执行力，找到提升领导力的根本有效途径。

This course prepares students to make informed decisions based on ethical principles and business law. Participants will learn to navigate complex global environments while upholding ethical standards and balancing legal frameworks, managerial behavior, and transpersonal psychology. Through case studies and engaging activities, students will enhance their analytical and critical thinking skills, enabling them to address ethical dilemmas and contribute to responsible, holistic organizational cultures.

本课程培养学生根据道德原则和商业法做出明智的决定。参与者将学习如何在坚守道德标准的同时驾驭复杂的全球环境，实现法律框架、管理行为和超个人心理学间的平衡。通过研究案例和参与活动，学生将会提高其分析与批判性思维技能，让他们能够解决道德困境，并为负责任的整体组织文化做出贡献。

This course is designed to prepare students for a wide range of business communication challenges and foster a deeper understanding of the role of transpersonal perspectives in professional discourse. Providing essential communication skills and scholarly research methods necessary for success in the business world. With a focus on written, oral, and digital communication, participants will develop the ability to express ideas clearly, persuasively, and professionally in various contexts. Additionally, participants will gain an understanding of scholarly research methods, including critical thinking, academic writing, and citation practices, with an emphasis on the application of transpersonal psychology in business communications.

本课程旨在让学生为各类商务沟通挑战做好准备，并加深对超个人视角在专业话语中的作用的理解。本课程还提供了在商界取得成功所必需的基本沟通技巧与学术研究方法。课程注重锻炼学生的书面、口头和数字化沟通能力，以培养学生在各种环境中清晰、有说服力且专业地表达想法的能力。此外，课程通过着眼于超个人心理学在商业沟通中的应用，让学生了解一些学术研究方法，包括批判性思维、学术写作和引用方式。

This course provides an in-depth exploration of transpersonal psychology, covering its history, fundamental theories, core concepts, and their application to self-leadership in personal and professional contexts. Through engaging lectures, experiential exercises, and group discussions, students will develop a solid understanding of transpersonal psychology's central tenets; participants will explore the importance of self-awareness, self-regulation, empathy, and personal values in fostering effective self-leadership. This course is ideal for individuals looking to deepen their understanding of transpersonal psychology and enhance their self-leadership skills in a business context.

本课程深入探讨超个人心理学，课程内容涵盖超个人心理学的历史、基本理论、核心概念及其在个人和专业背景下的自我领导应用。学生将通过有趣的课堂、体验式练习和小组讨论，对超个人心理学的核心原则形成确切的理解；学员将探索自我意识、自我调节、同理心和个人价值观在培养有效自我领导方面的重要性。本课程非常适合希望加深对超个人心理学的理解并提高商业环境中自我领导技能的个人。

This unique course combines ancient Chinese philosophical wisdom from Zhuangzi with modern business practices. It explores popular fable stories, extracting profound ideas and concepts from the text. Through in-depth interpretation and case studies, participants will learn to apply these principles to corporate culture and strategic decision-making, enhancing their understanding of business principles. By delving into this wisdom, participants will learn to drive their businesses to achieve strategic alignment at all levels, ultimately building a strong and enduring enterprise.

本课程是一门融合中国古代哲学智慧与现代商业实践的创新课程。课程以中华经典《庄子》为核心，通过《庄子》中庄周梦蝶、朝三暮四、庖丁解牛、越俎代庖等脍炙人口的寓言故事，提炼其背后深邃的哲学思想，如“天地与我并生，而万物与我为一”，为企业哲学的构筑与实践开辟新径。 课程设计旨在增进学员对企业哲学的深度理解与敏锐洞察，驱动企业向哲学深处迈进，达成哲学层面的上下同频，为建设基业长青的企业奠定坚实的基础。

This course explores the intersection of managerial accounting principles and transpersonal leadership, emphasizing the importance of ethical decision-making, emotional intelligence, and personal growth in accounting and financial management. In transpersonal leadership development, participants will learn to apply managerial accounting techniques, including budgeting, cost management, and performance measurement. Through case studies, group discussions, and real-world examples, students will develop the analytical and interpersonal skills necessary to excel in managerial accounting roles, ideal for students pursuing careers in accounting, financial management, and leadership within values-driven organizations.

本课程探讨了管理会计原理与超个人领导力的交汇点，着重强调道德决策、情商与个人成长在会计与财务管理中的重要性。在超个人领导力的发展过程中，参与者将学习如何应用管理会计技术，包括预算编制、成本管理与绩效评估。通过案例分析、小组讨论和实际案例，学生将培养出色的分析能力与人际沟通技巧，为在管理会计领域取得卓越成就奠定基础，这对于那些致力于会计、财务管理工作以及在价值驱动型组织内担当领导力角色的学生来说尤其具有意义。

This course focuses on achieving operational excellence in organizations by integrating transpersonal principles. Students will learn fundamental strategies for optimizing processes, enhancing efficiency, and fostering a culture of continuous improvement. By incorporating transpersonal psychology, the course emphasizes the role of human potential, values-based leadership, and holistic awareness in driving operational excellence through transformative change. Participants will explore Project Management, Lean Six Sigma, Total Quality Management, and Supply Chain Management while examining the psychological aspects of team dynamics, motivation, and organizational culture. This unique blend of operational strategies and transpersonal insights will prepare students to excel in today's competitive business landscape by fostering technical expertise and emotional intelligence.

本课程侧重于通过整合超个人心理学原则来实现组织的运营。学生将学习流程优化、提高效率和培养持续优化组织文化的基本策略。通过结合超个人心理学，该课程强调人的潜力、基于价值观的领导力和组织整体意识在通过变革推动实现运营成功方面的作用。学生和参与者将探索和学习项目管理、精益六西格玛、全面质量管理和供应链管理，同时在心理学层面研究团队动力、组织积极性和组织文化。这门将运营策略学和超个人心理学洞察力有机结合的课程将通过培养技术专长和有效提升商业情商的方式让学生在当今竞争激烈的商业环境中脱颖而出。

This course explores behavioral marketing principles, consumer insights, and practical strategies for influencing consumer behavior. By integrating transpersonal psychology, students will gain a comprehensive understanding of human motivation, emotion, cognition, and their impact on marketing decision-making. Participants will learn to analyze consumer data, conduct market research, and develop targeted marketing campaigns that leverage behavioral science principles and transpersonal insights. The course covers neuromarketing, social media marketing, brand storytelling, and ethical considerations in consumer behavior. Students will emerge equipped to create emotionally resonant and ethically sound marketing strategies that drive business growth while promoting a deeper understanding of human potential, consciousness, and the interconnectedness of consumer behavior.

本课程探索行为营销原则、消费者洞察和影响消费者行为的实用策略。通过整合超个人心理学，学生将全面了解人类动机、情感、认知及其对营销决策的影响。参与者将学习分析消费者数据、进行市场研究，并开发利用行为科学原则和超个人洞察的目标营销活动。课程涵盖神经营销、社交媒体营销、品牌故事讲述和消费者行为的伦理考虑。学生将具备创造情感共鸣和伦理上可靠的营销策略的能力，这些策略不仅促进业务增长，还促进了对人类潜力、意识和消费者行为相互联系的更深层理解。

This course will delve into the tight connection between Dao De Jing and strategic management, aiming to help learners master systematic strategic management thoughts, cultivate strategic thinking abilities, and inspire strategic innovation. By deeply learning the wisdom of Laozi, learners will understand how to formulate and implement effective strategies in complex and changing environments, thereby bringing enduring competitive advantages to the enterprise. The course will cover the core ideas of Dao De Jing such as the Tuoyue (bellows), Wu Wei (non-action), Bu Ren (non-benevolence), Bu Zheng (non-contend), and Dao Fa Zi Ran (Dao models itself after nature), as well as how these concepts can be applied to modern strategic management. Through case studies and exercises, learners will learn how to apply the wisdom of Dao De Jing to address challenges, develop innovative strategies, and translate them into tangible business results. By studying this course, learners will not only enhance their own strategic management capabilities but also provide strong support for the development of the enterprise.

课程简介：

本课程将深入探讨《道德经》与战略管理之间的紧密联系，旨在帮助学员掌握系统性的战略管理思想，培养战略思维能力，并激发战略创新。通过深入体会老子《道德经》的智慧，学员将领悟到如何在复杂多变的环境中制定和实施有效的战略，从而为企业带来持久的竞争优势。课程内容将涵盖《道德经》中的核心思想，如橐龠、无为、无用、不仁、不争、道法自然等，以及这些理念如何应用于现代战略管理中。学员将通过案例分析和练习，学习如何运用《道德经》的智慧来应对挑战，制定创新的战略，并将其转化为实际的业务成果。通过本课程的学习，学员将不仅提升自身的战略管理能力，还能够为企业的发展提供有力的支持。

This course focuses on the importance of workforce development and well-being in fostering a thriving organizational culture. Through transpersonal psychology, students will explore strategies for promoting employee growth, engagement, and overall well-being in the workplace. Key topics include talent management, employee learning and development, diversity and inclusion, and work-life balance. By examining the connection between individual and organizational well-being, participants will develop the skills necessary to create supportive and empowering work environments prioritizing personal growth and professional development. This course emphasizes the value of empathy, self-awareness, and emotional intelligence in promoting a holistic approach to driving long-term success for employees and organizations.

This course cultivates mindful transpersonal leadership skills, enabling students to lead with purpose, compassion, and heightened self-awareness. When considering other stakeholders, transpersonal leadership balances organizational goals and self-management. Drawing from transpersonal psychology principles, participants will learn to integrate personal growth, emotional intelligence, and a deep understanding of human potential into their leadership styles. Key topics include mindfulness practices, emotional regulation, ethical decision-making, and fostering a holistic workplace culture. Students will learn to mediate conflict, motivate through challenges and change, and mitigate obstacles and resistance to change. Through experiential learning, reflection, and group discussions, students will develop the awareness necessary to recognize their leadership impact on others.

The capstone project culminates the knowledge, skills, and personal growth acquired throughout the MBAC program coursework. Students will engage in a comprehensive, integrative project that showcases their mastery of the program's core concepts. Through research, analysis, and practical application, participants will demonstrate their ability to think critically and creatively and effectively apply their learning to real-world challenges. The capstone project solidifies students' understanding of the course material and empowers them to become compassionate, forward-thinking leaders who can drive positive change in their professional and personal lives.