Business Administration (Master's) in Chinese

Many aspire to possess outstanding leadership qualities, but how can leadership be enhanced? While outstanding leaders share many excellent qualities and habits, it's challenging for most people to learn solely from behavioral habits. Therefore, what is the source of leadership? What is the essence of leadership? What is the fundamentally effective path to enhancing leadership? This course will lead students to deeply understand Wang Yangming's philosophy, integrate the underlying logic of Eastern and Western philosophy, and explore the essence and source of leadership.

This course prepares students to make informed decisions based on ethical principles and business law. Participants will learn to navigate complex global environments while upholding ethical standards and balancing legal frameworks, managerial behavior, and transpersonal psychology. Through case studies and engaging activities, students will enhance their analytical and critical thinking skills, enabling them to address ethical dilemmas and contribute to responsible, holistic organizational cultures.

This course is designed to prepare students for a wide range of business communication challenges and foster a deeper understanding of the role of transpersonal perspectives in professional discourse. Providing essential communication skills and scholarly research methods necessary for success in the business world. With a focus on written, oral, and digital communication, participants will develop the ability to express ideas clearly, persuasively, and professionally in various contexts. Additionally, participants will gain an understanding of scholarly research methods, including critical thinking, academic writing, and citation practices, with an emphasis on the application of transpersonal psychology in business communications.

This course delves into the complex dynamics of organizations, employing a systems thinking approach that emphasizes interconnectedness and the influence of various elements on behavior. Students will explore the roles of individuals, groups, structure, and their interactions within organizations through transpersonal psychology, gaining insights into the human potential and consciousness underpinning organizational culture, performance, and change. Key topics include motivation, leadership, decision-making, conflict resolution, and organizational development, all of which will be examined from both a systems and transpersonal perspective. By adopting a holistic view of organizations, participants will acquire the skills and insights needed to effectively analyze, diagnose, and address various organizational challenges while fostering empathy, self-awareness, and a deeper understanding of human dynamics in the workplace.

This course explores the intersection of managerial accounting principles and transpersonal leadership, emphasizing the importance of ethical decision-making, emotional intelligence, and personal growth in accounting and financial management. In transpersonal leadership development, participants will learn to apply managerial accounting techniques, including budgeting, cost management, and performance measurement. Through case studies, group discussions, and real-world examples, students will develop the analytical and interpersonal skills necessary to excel in managerial accounting roles, ideal for students pursuing careers in accounting, financial management, and leadership within values-driven organizations.

This course focuses on achieving operational excellence in organizations by integrating transpersonal principles. Students will learn fundamental strategies for optimizing processes, enhancing efficiency, and fostering a culture of continuous improvement. By incorporating transpersonal psychology, the course emphasizes the role of human potential, values-based leadership, and holistic awareness in driving operational excellence through transformative change. Participants will explore Project Management, Lean Six Sigma, Total Quality Management, and Supply Chain Management while examining the psychological aspects of team dynamics, motivation, and organizational culture. This unique blend of operational strategies and transpersonal insights will prepare students to excel in today's competitive business landscape by fostering technical expertise and emotional intelligence.

This course explores behavioral marketing principles, consumer insights, and practical strategies for influencing consumer behavior. By integrating transpersonal psychology, students will gain a comprehensive understanding of human motivation, emotion, cognition, and their impact on marketing decision-making. Participants will learn to analyze consumer data, conduct market research, and develop targeted marketing campaigns that leverage behavioral science principles and transpersonal insights. The course covers neuromarketing, social media marketing, brand Page 8 of 10 storytelling, and ethical considerations in consumer behavior. Students will emerge equipped to create emotionally resonant and ethically sound marketing strategies that drive business growth while promoting a deeper understanding of human potential, consciousness, and the interconnectedness of consumer behavior

The essence of customer relations is the connection between people's hearts and minds, while the core revealed in the "Dao De Jing" is the underlying logic of the human heart and the world. The eighty-first chapter of the "Dao De Jing" corresponds to eighty-one core issues in customer relations, providing a disruptive solution path at a higher dimension. This course takes the mainline of "Dao generates it; virtue nourishes it, things shape it, forces perfect it" from the "Dao De Jing," corresponding to four dimensions in customer relationship management: "market planning, customer acquisition, customer interaction, and market reputation." It helps students understand the essence of customer relations, substantially improve the layers of customer relations, upgrade the touchpoints with customers comprehensively, and enhance the market reputation of enterprises in the industry.

This course examines Environmental, Social, and Governance (ESG) practices crucial for fostering organizational sustainability. By integrating a transpersonal perspective, students will gain insights into the interconnectedness of ESG factors and their impact on human potential, consciousness, and values-based decision-making. Through case studies and analysis, participants will learn to incorporate ESG factors into business strategy, addressing climate change, social responsibility, ethical governance, and sustainable investing. This course prepares students to become responsible leaders capable of driving positive change while considering the broader implications of ESG practices on the organization and the global community.

This course focuses on the importance of workforce development and well-being in fostering a thriving organizational culture. Through transpersonal psychology, students will explore strategies for promoting employee growth, engagement, and overall well-being in the workplace. Key topics include talent management, employee learning and development, diversity and inclusion, and work-life balance. By examining the connection between individual and organizational well-being, participants will develop the skills necessary to create supportive and empowering work environments prioritizing personal growth and professional development. This course emphasizes the value of empathy, self-awareness, and emotional intelligence in promoting a holistic approach to driving long-term success for employees and organizations.

This course cultivates mindful transpersonal leadership skills, enabling students to lead with purpose, compassion, and heightened self-awareness. When considering other stakeholders, transpersonal leadership balances organizational goals and self-management. Drawing from transpersonal psychology principles, participants will learn to integrate personal growth, emotional intelligence, and a deep understanding of human potential into their leadership styles. Key topics include meditation practices, emotional regulation, ethical decision-making, and fostering a holistic workplace culture. Students will learn to mediate conflict, motivate through challenges and change, and mitigate obstacles and resistance to change. Through experiential learning, reflection, and group discussions, students will develop the awareness necessary to recognize their leadership impact on others.

The capstone project culminates the knowledge, skills, and personal growth acquired throughout the MBAC program coursework. Students will engage in a comprehensive, integrative project that showcases their mastery of the program's core concepts. Through research, analysis, and practical application, participants will demonstrate their ability to think critically and creatively and effectively apply their learning to real-world challenges. The capstone project solidifies students' understanding of the course material and empowers them to become compassionate, forward-thinking leaders who can drive positive change in their professional and personal lives.