MBA2400: Behavioral Marketing, Insights and Strategies

This course explores behavioral marketing principles, consumer insights, and practical strategies for influencing consumer behavior. By integrating transpersonal psychology, students will gain a comprehensive understanding of human motivation, emotion, cognition, and their impact on marketing decision-making. Participants will learn to analyze consumer data, conduct market research, and develop targeted marketing campaigns that leverage behavioral science principles and transpersonal insights. The course covers neuromarketing, social media marketing, brand storytelling, and ethical considerations in consumer behavior. Students will emerge equipped to create emotionally resonant and ethically sound marketing strategies that drive business growth while promoting a deeper understanding of human potential,consciousness, and the interconnectedness of consumer behavior.