This course explores behavioral marketing principles, consumer insights, and practical strategies for influencing consumer behavior. By integrating transpersonal psychology, students will gain a comprehensive understanding of human motivation, emotion, cognition, and their impact on marketing decision-making. Participants will learn to analyze consumer data, conduct market research, and develop targeted marketing campaigns that leverage behavioral science principles and transpersonal insights. The course covers neuromarketing, social media marketing, brand storytelling, and ethical considerations in consumer behavior. Students will emerge equipped to create emotionally resonant and ethically sound marketing strategies that drive business growth while promoting a deeper understanding of human potential, consciousness, and the interconnectedness of consumer behavior.
本课程探索行为营销原则、消费者洞察和影响消费者行为的实用策略。通过整合超个人心理学，学生将全面了解人类动机、情感、认知及其对营销决策的影响。参与者将学习分析消费者数据、进行市场研究，并开发利用行为科学原则和超个人洞察的目标营销活动。课程涵盖神经营销、社交媒体营销、品牌故事讲述和消费者行为的伦理考虑。学生将具备创造情感共鸣和伦理上可靠的营销策略的能力，这些策略不仅促进业务增长，还促进了对人类潜力、意识和消费者行为相互联系的更深层理解。